Original Message

You have to open a normal investment account with Fidelity--not a big deal, takes less than 5 minutes. Just go to the Fidelity website, say you want to start an investment account and then it will link the information they already have on you from your retirement account; you'll have to add spousal information if you do a joint account, but that's just birthday and SSN. For something like this, it can't happen in your 401K, although the initial letter said they hope to allow purchase of company stock as a 401K option within our retirement accounts.  Personally, I'm not a huge fan of that idea, regardless of the return---something bad happens, you stand the chance of losing your paycheck, benefits and value of your retirement fund all at once.  Too much risk unless they're offering a huge discount to market price or their stock price is ballooning like a tech startup.  

They did up the allowed purchase from 200 to 1000 shares, so IDK if that's a good or bad sign for employee purchases and the IPO in general.  Maybe I can start designing the money vault and buying the top hat after all!