Era was suggesting consolidation - as in, they are available. Their financials are in horrible shape right now, just the same as everyone else.
The challenge now is going to be all the non-helicopter people owning and managing helicopter companies in an industry they don't understand and don't have any connection with, or interest in. ALL they want is MONEY. Big fat wads of money, with big fat cash bonuses for themselves to reward their brilliance and business acumen for identifying and capturing this great deal.
The helicopter business is a long way from the bottom yet. There will be at least another 12-36 months of pain before any real consolidation will occur and the fakes and carpetbaggers are driven out. This will be driven by further reducing the value of each organization, and the companies themselves running out of cash again.
At that point, it is highly likely that someone within the aviation industry will identify the potential and opportunity of rolling a couple of these groups together for very little money, and manage it as a helicopter company (not a cash generator) and put it back into the hands of people who know how to run a helicopter company.
I will substantiate my rationale with the following organizations and let you assess their knowledge of commercial helicopter operations. You can research the details and success of the individual entities yourselves and draw whatever conclusions you feel are appropriate.
1. CHC Helicopter