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What is "re-branded"? Is that like a new DBA?

What is "re-branded"? Is that like a new DBA?  

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Author: pdj   Date: 3/31/2021 12:51:50 PM  +2/-0   Show Orig. Msg (this window) Or  In New Window

Not exactly.  If say Med-trans wanted to be able to use a different name for offical business or advertising then they would have a DBA listed in their op specs under A001 section C.  Medtrans does not have that entry used so thats another reason why their is always a Medtrans logo with cert number on the aircraft that say "operated by"

Boston medflight for example is actually on their 135 cert as New England Lifeflight, but they have a DBA as "Boston Medflight"

Having a helicopter painted up with something the hospital came up with does not require a DBA provided you dont.... "Use a "doing business as" (DBA) name in anyway that represents an entity that does not hold an Air Carrier or operating certificate an operations specfications as having such a certificate and operations specifications"

So the re branding only falls into a marketing, association with a hospital type area, not a FAA area.

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BayFlite - MT Florida +0/-0 In the know 3/30/2021 1:40:40 PM