I'd tell him...ask yourself "why" you want to do this. Does he want to be a Private Pilot, or do it for a living? Or, just solo, so as to say he's done it? How much money does he have to spend? Does he understand that to be a Private Pilot, he's going to have to shell out roughly $10K and then around $150 for each hour he flies after that, if he rents...if he buys one, that, or more. Does he know and understand these things? Motivation is the key. It's been said that 50% of the population at one time or another has the desire to "learn to fly." 10% actually take a step toward that goal, 1% get some kind of certificate and 1/10 of 1% end up flying regularly in some capacity.
...So when you say he "wants" to get a certificate, does he *WANT* to get it, or just "want to" get it? If you get what I mean?
A lot of folks just talk. No offense but that is reality. People who really really have the desire to get into aviation usually read a lot of books on the subject, subscribe to the magazines, join AOPA, go and hang around the airport, talk to the people there, go to the local flight school and try to find out information (that's tough, actually, because flight schools are notoriously bad about customer service...everybody seems to ask "why" this is, but of course everybody knows the real reason and just doesn't like to talk about it...it's because only 1 out of 100 people who walk in the door and want to take up time talking about "learning to fly" end up buying a lesson...and, the instructors who work there probably aren't real thrilled about their job and don't want to spend much time on sales pitches that they know just aren't going anywhere...statistically speaking.
So: yeah, if he "wants to get his FW ticket," I'd advise him to go local--that's the best chance he has of building a relationship with the training vendor, and it'll save him travel time and trouble. Then, hit the books and hit the cockpit, as much as he can. Ask him if he's prepared to fork over $500 a week or so if he wants to make progress and get through it, rather than taking 2 steps forward and 1 step back, and taking twice as long to get anywhere...which costs extra money, a lot of it. Oh, and how does his wife feel about all this? That is going to be a factor.
In conclusion, pardon the tone of cynicism on here, but you see, I've heard 10,000 versions of this tale, 10,000 times, over the last fifty years. People who want to "learn to fly" typically figure out that they need to get down to the airport and talk to somebody about it, and then they get on with it. Everybody else whistles Dixie.
Have a nice day.